Articles

A record of what worked,and what didn't.

Notes and lessons from building content systems, digital products and small internet businesses — including the parts that failed.

Digital Products

Selling templates or delivering solutions?

The difference isn't moral, it's structural: who does the remaining work? A template competes with “I'll build it myself,” a solution with “I'll hire someone” — and that changes both the price ceiling and the failure mode.

3 min read
Systems

The sales infrastructure I built for my first digital product

There is no payment in this infrastructure, and no orders. I built delivery, permission and the ability to say no first — and the most expensive lesson came from a new flaw that one of my fixes created.

4 min read
Content

Five questions I ask myself before publishing

These five questions aren't a method. They're what's left over from five separate failures: a plausible wrong number, a measurement of a script that never ran, and an audit tool reporting 110 findings that weren't real.

3 min read
Systems

What happens when an idea meets a system

A rule you have to remember is not a system. One forgotten migration made this site serve fake data for 24 hours — while the build, the type check and four browser audits all passed. The three levels of a rule.

3 min read
Content

Long or short content? Word count is the wrong question

Google's own Search Liaison said there is no ideal word count. I looked at where the circulating numbers come from, why the correlation is read backwards, and at the length spread across my own seven articles.

3 min read
AI

Where I stop when I use AI

This site's logo was fake for months and nobody noticed. The rule that came out of it isn't “don't use AI” — it's don't accept an output you can't check. With five measurements that came back wrong in a single night.

5 min read
Build One File, Sell It Again and Again

Free resource

Build One File, Sell It Again and Again

Digital products with AI: what, why, where — and one step to take today for each of 12 concrete products.

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